I was the in house architectural brand consultant at Chipotles Design and Development lab. I worked on new architectural standards and furniture design. I problem solved, prototyped architectural systems and coordinated with fabricators and restaurant design team to produce physical results which would then be vetted by key stakeholders and procurement teams. 

The Process: Inspired by Chipotle’s farm-to-table philosophy, I designed a space that incorporated natural materials, fresh colors, and interactive stations showcasing the journey of their ingredients. Collaboration with creative and production teams ensured the design aligned with Chipotle’s sustainability values while optimizing visitor engagement.

Outcome and Impact: The activation drew in crowds with its inviting aesthetic and hands-on experiences, deepening customer connections to the brand. It celebrated Chipotle’s values in a way that was not only visually striking but also meaningful and shareable.