Creative Director - Experiential/3D Production Design

I crafted a vibrant, basketball-inspired environment that seamlessly blended McDonald’s brand identity with the energy of HoopFest, the world’s largest 3-on-3 basketball tournament. 

Drawing from basketball’s dynamic spirit, I designed a space featuring bold graphics, interactive installations, and nods to the iconic Golden Arches. Collaboration with local partners and production teams ensured the activation resonated with both players and fans, reinforcing McDonald’s presence as a community supporter.

The activation became a central hub of HoopFest, fostering meaningful connections with attendees and elevating McDonald’s reputation as a champion of community engagement. It celebrated the tournament’s competitive spirit while delivering a fun, brand-aligned experience.

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Photo Capture  by Hypno

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