Studio
Status
Client Name
Project Name
Notes about my role
Built - 2022
Meta
Creative Director - Experiential/3D Production Design
I conceptualized and delivered an experiential environment that blended storytelling with interactive design, bringing Meta’s digital ecosystem to life in the physical world.
The Process: Guided by Meta’s mission to connect people, I developed a narrative-driven space featuring modular structures, vibrant visual storytelling, and hands-on activations. Collaboration with production teams ensured every detail—from layout to interactive elements—was optimized for engagement and shareability.
Outcome and Impact: The activation became a highlight of VidCon, drawing thousands of attendees and generating widespread social media engagement. It successfully translated Meta’s brand into a tangible, memorable experience that resonated with creators and audiences alike.
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