Year:

2024

Brought in at the earliest stage of blue-sky concepting, I led creative direction and spatial design through feasibility, design development, and construction. Partnering with a fabrication studio, I developed a modular activation system that could be efficiently deployed across major festivals including Coachella and Gov Ball. Overseeing production and art direction of the overall brand experience, I ensured Electrolit’s bold, high-energy identity remained consistent across multiple cities. The result was a portable, reusable structure that proved sustainability and impact can coexist through smart design.