Creative Director - Experiential/3D Production Design

I spearheaded the spatial design, leveraging storytelling to translate Prada’s brand identity into an immersive, modular pop-up environment that blended luxury with flexibility.

The Process: Drawing inspiration from Prada’s signature aesthetic, I crafted a design that featured striking geometry, premium materials, and adaptable configurations. Close collaboration with production teams ensured seamless execution, creating a space that resonated with Prada’s global clientele.

​Outcome and Impact: The pop-up became a standout retail activation, generating buzz across multiple locations. It successfully combined high design with portability, demonstrating the power of storytelling to elevate temporary retail into a statement-making brand experience.